Job Description

Role Summary

The Social Media Manager will take ownership of BaRupOn's social media presence and growth. This includes strategy development, content planning, team coordination (designers/writers), campaign execution, performance tracking, and continuous optimization. Ideal candidates are both strategic thinkers and hands-on executors with a pulse on digital trends and content innovation.

Key Responsibilities

• Develop, implement, and manage BaRupOn's social media strategy to align with business goals.

• Oversee content creation and publishing across platforms (LinkedIn, Twitter, Facebook, Instagram, YouTube, Threads, etc.).

• Manage the social media calendar, ensuring consistent voice and brand messaging.

• Coordinate with internal teams and freelancers for content production (visuals, video, articles, etc.).

• Analyze platform performance using tools like Google Analytics, Meta Insights, and Sprout Social (or similar).

• Respond to community questions, foster engagement, and build relationships with key stakeholders.

• Report on KPIs monthly and adjust strategies accordingly.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.

• 3–5 years of experience in social media management (B2B or government/contracting sector a plus).

• Excellent written and verbal communication skills.

• Proficient with social media tools (e.g., Hootsuite, Buffer, Later, Meta Business Suite).

• Experience with graphic tools like Canva or Adobe Creative Suite.

• Ability to multitask, prioritize, and manage time effectively.

• Knowledge of SEO and paid media is a plus.

What We Offer

• Career growth opportunities in a scaling startup

• Creative freedom and support for experimentation

• Meaningful work that supports small businesses 

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